Duplicating a page in WordPress is a valuable skill that streamlines website management and content creation. Whether you’re a beginner building your first site or an experienced developer handling complex projects, knowing how to clone pages efficiently can save hours of repetitive work.
Why Duplicating Pages Saves Time
Creating similar pages from scratch—such as service descriptions, team member bios, or location-specific landing pages—often involves copying layouts, images, text blocks, and settings repeatedly. Duplication eliminates this redundancy, allowing you to start with a proven foundation and focus on customization. This approach reduces errors, ensures design consistency across your site, and accelerates publishing new content. In a fast-paced digital environment, time saved on duplication translates directly to more opportunities for growth, SEO improvements, or client deliverables.
Common Scenarios Where Duplication Is Useful
Duplication shines in several real-world use cases:
- Reusing layout and design for new content without rebuilding elements like headers, footers, or call-to-action sections.
- Creating landing page variations for marketing campaigns, promotions, or product launches.
- A/B testing different headlines, images, or copy to determine what performs best.
- Updating content safely—duplicate the live page, revise the copy, then replace or redirect as needed.
- Cloning service pages for different locations, such as “Plumbing Services in Dhaka” versus “Plumbing Services in Chittagong,” while keeping the core structure intact.
These scenarios highlight why duplication is a staple for bloggers, agencies, e-commerce sites, and local businesses.
Overview of Methods Covered in the Guide
This guide explores three primary methods: using a plugin (easiest for most users), manual duplication (no extra tools required), and page builder-specific techniques (for popular tools like Elementor and Divi). We’ll cover step-by-step instructions, pros/cons, best practices, and answers to common questions to help you choose the right approach.
Why You May Need to Duplicate a Page in WordPress
Beyond basic time-saving, duplication addresses specific needs in modern website management.
Reusing layout and design maintains brand consistency without manual recreation of complex elements like multi-column sections or custom CSS.
Creating landing page variations supports targeted marketing—change offers, CTAs, or hero images while preserving the proven template.
A/B testing pages helps optimize conversion rates by comparing versions in tools like Google Optimize or built-in analytics.
Updating content without editing the live version prevents accidental errors on high-traffic pages; work on the duplicate, then swap via redirects.
Cloning service pages for different locations boosts local SEO by tailoring content to specific audiences while reusing optimized structures.
These applications make duplication essential for scalable, professional sites.
Method 1 – Duplicate a Page Using a WordPress Plugin
Plugins provide the fastest, most reliable way to duplicate pages, often copying everything: content, metadata, featured images, and SEO settings.
Best Plugins to Duplicate Pages
Several free, highly-rated plugins stand out in 2025-2026:
- Duplicate Page — A lightweight option with over 3 million installs, allowing one-click duplication with customizable status (draft, publish, etc.).
- Yoast Duplicate Post — From the Yoast team, it excels at copying SEO data (titles, meta descriptions) alongside content, ideal for SEO-focused sites.
- Duplicate Post (classic) or similar tools like those integrated with Jetpack — Offer bulk options and advanced settings.
These plugins are actively maintained, compatible with Gutenberg, and trusted by millions.
Step-by-Step Guide to Duplicate a Page with a Plugin
Using Duplicate Page as an example:
- Install and activate the plugin — Go to Plugins > Add New, search for “Duplicate Page,” install, and activate.
- Go to Pages > All Pages in your dashboard.
- Hover over the page you want to duplicate — You’ll see options like “Duplicate This” or “Clone.”
- Click “Duplicate” or “Clone” — The plugin creates an exact copy, usually saved as a draft with a title like “Copy of [Original Title].”
- Edit the copied page — Open it, make changes (title, content, permalink), then publish or save as draft.
The process takes seconds and works similarly across top plugins like Yoast Duplicate Post.
Pros and Cons of Using a Plugin
Advantages:
- One-click simplicity, even for beginners.
- Copies advanced elements like featured images, custom fields, and SEO metadata.
- Supports bulk duplication in some cases.
- No coding required; highly compatible with themes and builders.
Potential drawbacks:
- Adds another plugin (potential for bloat or conflicts, though lightweight ones minimize this).
- Free versions may lack advanced features like bulk actions or custom post type support.
- Requires occasional updates for compatibility.
For most users, the benefits far outweigh the minor cons.
Method 2 – Duplicate a Page Manually Without a Plugin
If you prefer avoiding extra plugins, manual methods work well, especially with the default Block Editor (Gutenberg).
Using the Block Editor (Gutenberg)
- Open the original page in edit mode.
- Select all blocks — Click the first block, hold Shift, and click the last, or use Ctrl+A (Cmd+A on Mac) to select everything.
- Copy the selection (Ctrl+C).
- Create a new page via Pages > Add New.
- Paste the blocks (Ctrl+V) into the new editor — Gutenberg preserves structure, styles, and content.
- Update settings — Adjust title, permalink, featured image, etc.
- Publish when ready.
This method is quick for simple pages and requires no extras.
Using the Classic Editor
For sites still on the Classic Editor:
- Edit the original page and switch to the Text tab (HTML mode).
- Select and copy all the HTML code.
- Create a new page, switch to Text mode, and paste the code.
- Switch back to Visual mode if needed, then adjust and publish.
Limitations of Manual Duplication
While effective for basic content:
- Missing metadata — Categories, tags, custom fields, or Yoast/Rank Math SEO data don’t copy automatically.
- Featured image issues — You must reassign manually.
- SEO settings not copied — Titles, metas, and schema may need reconfiguration.
- Time-consuming for complex pages with many blocks or custom elements.
Manual works best for one-off needs or lightweight sites.
Method 3 – Duplicate a Page Using WordPress Theme Builder
Page builders offer native duplication for their designs.
Duplicating Pages in Elementor
Elementor users have two strong options:
- Save as template — Edit the page in Elementor, click the arrow next to Publish/Update, select “Save as Template.” Name it, save, then create a new page and insert the template from the library.
- Direct duplication (with plugins or dashboard) — Hover over the page in Pages > All Pages, select Duplicate (if enabled via plugin), or use Elementor’s built-in options for hosted sites.
This preserves widgets, sections, and global styles perfectly.
Duplicating Pages in Divi
Divi (especially Divi 5+) includes powerful built-in tools:
- Use the Divi Library — Save layouts to the library, then load them into new pages.
- Clone existing layout — In the Visual Builder, access Page Manager, find the page, and click the duplicate icon for an instant copy.
- From new page creation — Start a new page, choose “Clone Existing Page” in Divi Builder, and select the source.
Divi’s integration makes this seamless for theme users.
Best Practices Before Publishing a Duplicated Page
Always refine duplicates to avoid issues:
- Update page title and URL — Change to something unique (e.g., avoid “Copy of Services”).
- Modify internal links — Fix any self-referencing links.
- Change images if needed — Use location-specific or varied visuals.
- Optimize for new keywords — Update headings, meta, and content for target SEO.
- Recheck SEO settings — Ensure Yoast/Rank Math titles, descriptions, and noindex aren’t copied unintentionally.
These steps prevent duplicate content issues and improve performance.
Frequently Asked Questions
Can I duplicate a WordPress page without a plugin?
Yes—use Gutenberg copy-paste for blocks or HTML copy in Classic Editor. It’s effective for basic needs but misses advanced data.
Does duplicating a page affect SEO?
Duplicating itself doesn’t penalize your site—Google doesn’t punish non-deceptive duplicates. However, publishing near-identical live pages can cause internal duplicate content, diluting rankings or confusing crawlers. Always customize significantly and use canonical tags or noindex on drafts if needed.
How do I duplicate a page in WordPress Elementor?
Save as template in Elementor, or use dashboard duplication (with plugin). Insert the template into a new page for quick cloning.
Why can’t I see the duplicate option?
It may require a plugin activation, Jetpack settings enabled, or theme/builder support. Check for conflicts or update WordPress.
Is duplicating posts the same as duplicating pages?
Yes—the process is identical in most plugins and methods, as both use the same WordPress core.
Conclusion
Duplicating pages in WordPress offers flexibility through plugins (fastest for beginners), manual methods (no extras), or builder tools (ideal for Elementor/Divi users). For most, start with a reliable plugin like Duplicate Page or Yoast Duplicate Post for efficiency. Developers might prefer manual or code-based approaches for control.
Beginners should lean on plugins for simplicity, while advanced users can optimize with builders. Regardless of method, always customize duplicates and prioritize SEO to maintain site health. With these techniques, you’ll build and scale your WordPress site faster and smarter.